The Wilderness Downtown
http://www.bbc.co.uk/news/business-24762876?ocid=socialflow_twitter_bbcnews
Nice article explaining a little bit about how Arcade Fire & Beck are innovating with Google Creative Lab's innovator, Aaron Koblin, to create interactive music videos, using gaming and iOS technology over networks to their fan's tv's and computers.
For some Arcade Fire fun... http://www.thewildernessdowntown.com/ Just fill in the post code of where you grew up for a customised emotive, visual experience of the song.