http://www.bbc.co.uk/news/magazine-20434270
And the ten golden rules of Lomography...
http://www.lomography.com/about/the-ten-golden-rules
1 › Take your camera everywhere you go.
2 › Use it any time – day and night.
3 › Lomography is not an interference in your life, but part of it.
4 › Try the shot from the hip.
5 › Approach the objects of your Lomographic desire as close as possible.
6 › Don't think. (William Firebrace)
7 › Be fast
8 › You don't have to know beforehand what you captured on film.
9 › Afterwards either.
10 › Don't worry about any rules. ;)